The two settings that matter
Your iPhone has two separate HEIC switches, and they solve different problems.
| Setting |
Where |
What it changes |
| Formats |
Settings → Camera → Formats |
The format your camera saves new photos and videos in |
| Transfer to Mac or PC |
Settings → Photos |
What format photos are converted to when copied to a computer by cable |
You might only need the second one. Read both before deciding.
This decides what the camera actually saves.
- Open the Settings app.
- Scroll down and tap Camera.
- Tap Formats.
- Under Camera Capture, choose:
- High Efficiency to save photos as HEIC and videos as HEVC (the default).
- Most Compatible to save photos as JPG and videos as H.264.
- Leave Settings. The change applies immediately to new photos.
To check it worked, take a photo, open it in Photos and swipe up (or tap the ⓘ button). Recent iOS versions show the format in the info panel.
Setting 2: Transfer to Mac or PC
This one doesn't touch your camera at all. It controls what happens when you plug your iPhone into a computer and import photos.
- Open Settings.
- Tap Photos.
- Scroll to the bottom, to Transfer to Mac or PC.
- Choose:
- Automatic to convert photos and videos to compatible formats (such as JPG) during the transfer.
- Keep Originals to copy the HEIC files exactly as they are.
Automatic is the right choice if you regularly import to a Windows PC. Your phone keeps the space-saving HEIC files, and your PC receives JPGs. It doesn't affect AirDrop, iCloud, or cloud storage apps, which may still deliver HEIC.
The trade-offs of Most Compatible
Switching to JPG makes life simpler in one way and costs you in others.
Storage
This is the big one. A HEIC is typically about half the size of a JPG of the same quality. Switching to JPG means each new photo takes roughly twice the space, and video recorded as H.264 is larger than HEVC too. If your phone or iCloud plan is already nearly full, you'll feel this.
Camera features
On some iPhone models, certain features are only available with High Efficiency. Depending on your model and iOS version, these may include:
- 48 MP photos in HEIF Max on Pro models with a 48 MP camera.
- 4K video at 60 fps and some high frame rate slow-motion modes.
- Some advanced video and capture modes on newer models.
Apple adjusts these with each release, so check your own Camera settings. If an option disappears or greys out after switching, that's the reason. ProRAW, where available, saves DNG files and is a separate setting from HEIC versus JPG.
Quality
For normal viewing, you won't see a difference. HEIC is more efficient, but the iPhone's JPGs are saved at good quality.
Live Photos and Portrait mode
These generally still work in Most Compatible mode. The extra data is stored in a different way, for example as a separate video file for a Live Photo's motion, but you can keep using both features.
Your existing photos stay HEIC
Changing the camera format is not retroactive. Every photo you took before switching is still HEIC. If you need JPG versions of older photos:
- Open the converter on this page in Safari on your iPhone.
- Tap the drop zone and choose Photo Library.
- Select the photos you want. You can pick many at once.
- Wait for the conversion. Phones process one or two photos at a time.
- Tap Save to send the JPGs to your Photos library through the Share sheet, or download them as a ZIP.
Very large photos, such as 48 MP shots, may be scaled to about 16 MP on iPhone because Safari limits how big an image a web page can process. If you need full resolution, convert those on a computer. For a big backlog, the batch HEIC converter on a laptop is quicker.
Which setup should you choose?
Keep High Efficiency, set transfer to Automatic
Best for most people. You keep small files and every camera feature, and cable imports to a PC arrive as JPG. Convert the occasional photo you need to upload or email.
Switch to Most Compatible
Best if you constantly send photos straight from your phone to places that reject HEIC, and you have storage to spare. Everything just works, at the cost of space and possibly a feature or two.
Leave everything alone
Best if you're entirely in Apple's world. Macs, iPads and other iPhones read HEIC natively, and iOS converts automatically for many sharing actions.
Why HEIC is the default in the first place
Apple switched to HEIC in iOS 11 in 2017 mainly to save storage while keeping quality high. Our guide on why iPhone uses HEIC explains the reasoning, and the HEIC vs JPG comparison shows what each format does better.